Get Donor/Revivalist list in good shape

• Merge donor and Revivalist lists
• Implement new nomenclature for levels of giving
• Identify deficiencies in donor list during Phonathon 2008 and note these for correction
• Find phone numbers for constituents
• Advertise our list maintenance project in Revivalist
• Create CAMS Address Manager position
• Complete the first phase of list cleanup
• Complete the second phase of list cleanup

Establish tracking system for donors

• Reclassify donors including creating an inactive status
• Develop software program (script) that automatically and periodically reclassifies donors based on their giving level
• Determine what data to track
• Develop systems/program to target inactive donors to reinstate them as donors/subscribers

Develop goals (and dashboard indicators)

• Increase fundraising opportunities for Phonathon 2008 by calling Revivalist subscribers for the first time
• Increase overall donor base by 5% annually
• Analyze automatically re-classified donors to respond to their giving level changes
• Begin year end mailing stuffers reminding donors of tax advantages of giving to GBSC before Dec. 31
• Analyze and renew marketing of the Meal-a-Month Program to develop more monthly, systematic donors
• Target 5% of Revivalist subscriber names (non-donors) to bring on as new donors to GBSC
• Target per-person gifts for increase in frequency
• Set systems in place to target donors for elevation to next giving level by 2%

Write more annuities

• Find out if birthdays can be added in CAMS
• Find and enter birthdays of donors in CAMS
• Develop a script that will produce a report of donors by age
• Send annuity information to those donors and follow up
• Prepare packets of information to hand out at Homecoming to the 25 and 50 year graduates and at Campmeeting
• Set up a table during Homecoming and Campmeeting with information about gift giving

Develop year-end reports

• Print a report of donors who changed from inactive to active
• Print report of donors who changed from "subscriber only" to a "donor"
• Set a goal to increase these percentages by 2% in the next year
• Send "inactive" and "subscriber only" business return envelopes with projects they could help with

Increase matching gift donors

• Get a list of corporations who participate in matching gifts programs
• Research ways to get more donors involved in the matching gift program
• Send letters to donors and include the list of corporations who participate in matching gift programs